Brand Rivalries and Consumer Behavior
Oct 26, 2024
An exploration of how brand rivalries are evolving, and how praising a competitor can be a surprisingly effective marketing strategy.
Read More →Thoughts and articles on digital marketing, web development, and creative projects.
Oct 26, 2024
An exploration of how brand rivalries are evolving, and how praising a competitor can be a surprisingly effective marketing strategy.
Read More →Oct 26, 2024
A critical look at the traditional brand life cycle, arguing that fundamentals like mental and physical availability are the real drivers of growth, using Celsius, Peloton, and Coca-Cola as examples.
Read More →Oct 26, 2024
An explanation of why setting clear, SMART marketing objectives is crucial for success, and how to align them with your company's overall goals.
Read More →Oct 26, 2024
A look at how Coca-Cola built its iconic brand, what they did right, where they went wrong, and what we can learn from their journey.
Read More →Oct 26, 2024
A deep dive into the Volkswagen 'Dieselgate' scandal, a textbook example of how unethical behavior can shatter brand trust and have devastating consequences.
Read More →Sep 15, 2024
A guide to using website and social media analytics to understand your target audience and improve your marketing strategy.
Read More →Aug 22, 2024
An analysis of IKEA's effective market segmentation strategies, and how they tailor their approach to different customer needs.
Read More →Jul 19, 2024
A case study on the creation and marketing of a SaaS tool for the pallet liquidation industry, from identifying a market need to a full go-to-market strategy.
Read More →Jun 12, 2024
An analysis of the Tampa International Airport's 'Tale of the Tiger' campaign and what it teaches us about authentic, trust-building marketing.
Read More →May 30, 2024
A deep dive into the 'gacha' mechanic, its behavioral science foundation, and its application in and beyond the gaming industry.
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