Brand Rivalries and Consumer Behavior
Oct 26, 2024
An exploration of how brand rivalries are evolving, and how praising a competitor can be a surprisingly effective marketing strategy.
Read More →Blog
Thoughts and articles on digital marketing, web development, and creative projects.
Brand Stages: It's Not What You Think
Oct 26, 2024
A critical look at the traditional brand life cycle, arguing that fundamentals like mental and physical availability are the real drivers of growth, using Celsius, Peloton, and Coca-Cola as examples.
Read More →Don't Just Market, Aim: Why Clear Marketing Objectives Are Your GPS
Oct 26, 2024
An explanation of why setting clear, SMART marketing objectives is crucial for success, and how to align them with your company's overall goals.
Read More →Coca-Cola's Brand Positioning: It's Pretty Simple, Really
Oct 26, 2024
A look at how Coca-Cola built its iconic brand, what they did right, where they went wrong, and what we can learn from their journey.
Read More →Dieselgate: When Brand Trust Goes Up in Smoke
Oct 26, 2024
A deep dive into the Volkswagen 'Dieselgate' scandal, a textbook example of how unethical behavior can shatter brand trust and have devastating consequences.
Read More →Getting to Know Your Customers: Simple Tools for Smart Marketing
Sep 15, 2024
A guide to using website and social media analytics to understand your target audience and improve your marketing strategy.
Read More →How IKEA Excels in Market Segmentation and Reaching Key Audiences
Aug 22, 2024
An analysis of IKEA's effective market segmentation strategies, and how they tailor their approach to different customer needs.
Read More →From Concept to Code: Building & Marketing PalletAnalyzerPro.com
Jul 19, 2024
A case study on the creation and marketing of a SaaS tool for the pallet liquidation industry, from identifying a market need to a full go-to-market strategy.
Read More →How a Stuffed Tiger Taught a Marketing Lesson
Jun 12, 2024
An analysis of the Tampa International Airport's 'Tale of the Tiger' campaign and what it teaches us about authentic, trust-building marketing.
Read More →The Gacha Gambit: Engineering Desire in Modern Marketing
May 30, 2024
A deep dive into the 'gacha' mechanic, its behavioral science foundation, and its application in and beyond the gaming industry.
Read More →