Raasta Deals

The Challenge

In the fast-paced world of e-commerce, especially for a refurbished tech platform like Raasta Deals, engaging customers effectively at every touchpoint is crucial. The challenge lies in converting interest into sales, reducing lost opportunities, and building long-term loyalty – all while communicating the unique value of pre-owned, high-quality tech. Our goal was to create a dynamic email marketing strategy that felt personalized, timely, and persuasive.

My Approach

I designed and implemented a multi-stage email automation campaign for Raasta Deals, meticulously mapping the customer journey to deliver relevant messages when they matter most. This campaign aimed to nurture leads, recover abandoned carts, encourage repeat purchases, and build brand affinity.

Our key flows included:

• Welcome Flow: To onboard new subscribers, introduce the Raasta Deals brand, and encourage a first purchase with personalized messages and a discount code.
• Browse Abandonment Flow: To re-engage users who viewed products but didn't add to cart with timed reminders and an incentive.
• Abandoned Cart Flow: To recover lost sales from users who added items to their cart but didn't complete the purchase, using a series of reminders, social proof, and a mystery discount.
• Post-Purchase Flow: To enhance customer satisfaction, encourage product adoption, and drive repeat purchases with a thank you message, product tips, and an accessory upsell.

The Results

This project provided invaluable experience in:

• Customer Lifecycle Marketing: Understanding how to engage customers at distinct stages of their buying journey.
• Personalization at Scale: Designing dynamic content that adapts to individual user actions and preferences.
• Conversion Optimization Techniques: Effectively using discounts, social proof, and urgency to drive desired behaviors.
• Data-Driven Iteration: Setting up flows that could be monitored and optimized for improved open rates, click-through rates, and conversion rates.

This campaign aimed to significantly boost Raasta Deals' online sales, improve customer retention, and strengthen brand loyalty through consistent, smart communication.