The Crypto Merchant

The Challenge

The Crypto Merchant needed to accelerate its online sales and customer acquisition efforts. The challenge was to create and implement a digital advertising strategy that not only reached a wider audience but also converted that traffic into paying customers at an efficient rate. This required a full-funnel approach to attract new users and optimize the path to purchase.

My Approach

As the lead on this initiative, I developed a multi-faceted strategy centered on Google Ads and supported by targeted content and social media marketing.

• Strategic Google Ads Management: The core of the strategy involved a complete overhaul and optimization of the Google Ads account. This included in-depth keyword research, compelling ad copy & creatives, and campaign optimization.
• Conversion Rate Optimization (CRO): A 15% increase in conversion rate was achieved by analyzing user behavior and optimizing the website's landing pages and checkout process.
• Integrated Content & Social Media: To support the advertising efforts and build brand authority, we executed targeted content creation and social media marketing campaigns.

The Results

The strategic initiatives produced significant, measurable growth in the first year of implementation:

• Total sales increased by 61%.
• The total number of orders grew by 41%.
• The e-commerce conversion rate was lifted by 15%.
• Overall user sessions on the website increased by 30%.